Hi, I'm Paula 🌻

I’m a product designer based in San Francisco, focused on complex systems and workflows.

I’ve worked with startups from seed to Series D, as well as federal health organizations, designing products used by internal teams and end users.

Much of my work has been in healthcare, where I untangle fragmented workflows and collaborate closely with cross-functional teams to turn complexity into clear, usable experiences that support real-world, high-stakes decision-making.

More about me
Primary.Health

Efficient case management

Clinicians were managing cases across fragmented workflows, leading to delays, manual work, and limited visibility into case status. I led a redesign of the case management system, consolidating workflows into a single experience that made it easier to track, prioritize, and act on cases across clients. This reduced coordination overhead for care teams and created a more scalable foundation for managing growing case volume.
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Independent side project

StoryTime

Caregivers often struggle to come up with engaging, developmentally appropriate stories for young children in the moment. I designed and built StoryTime end-to-end, using Figma and AI tools (Cursor) to move quickly from concept to working product. This allowed me to prototype interactions, test flows, and iterate without relying on engineering resources. The product focuses on reducing cognitive load for caregivers while supporting language development and creative expression in children.
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Color Health

Communications Hub

Care teams were managing patient communication across multiple systems, often without full context. This led to duplicate outreach and missed information. I designed a unified communications hub that brought messaging, patient context, and task management into a single workflow. This made ownership clearer and helped teams respond more efficiently without switching between tools.
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Primary.Health

Modern grant management

Our client was managing grant funding through spreadsheets, manual data entry, and fragmented communication, making it difficult to track data and coordinate across teams. With no clearly defined product direction, I stepped into both design and product roles: defining requirements, shaping scope, and aligning stakeholders on a path forward. I led the end-to-end design and delivery of a new platform, working closely with stakeholders and a team of three engineers to launch a centralized, more reliable system in three months.
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Marvin

Compassionate telehealth

Patients navigating the telehealth experience often lacked clear guidance, leading to confusion and friction across the journey. I led user interviews to understand patient needs and behaviors, using those insights to shape improvements across the experience. The result was a more intuitive, informative, and supportive journey, with small, thoughtful moments that helped patients feel more confident in their care.
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