Hi, I'm Paula 🌻

I'm a San Francisco-based product designer.

I've worked with mission-driven startups, federal health organizations, and non-profits, for both enterprise and consumer products.

I study users and collaborate across teams to design solutions that are data informed, beautiful, and impactful. Taking a complex system, and making it simple and enjoyable is my happy place.

Right now I'm designing for public health at Primary.

More about me
Primary.Health

Grant management that is quick, easy, and beautiful

In ~3 months, we took our client's grant management from a complex web of spreadsheets, time-consuming and anxiety-inducing manual data entry and communication processes, to an efficient, modern, and gloriously simple two-sided platform. I designed the end-to-end experience, acting as both lead designer and PM. Working closely with client stakeholders and dev team of 3, strong collaboration and communication was my ethos throughout this project.
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Marvin

Patient booking and telehealth that is enjoyable

Collaborating with a small team, I led 5 user interviews to build understanding of patient needs, behaviors and pain points. I used that data to inform improvements across their user journey, offering a more positive, informational, and intuitive experience, with small, intentional moments of delight.
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