Hi, I'm Paula 🌻

I'm a San Francisco-based product designer.

I've worked with mission-driven early stage startups, federal health organizations, and non-profits. I create simplicity out of complex systems; study users journeys and collaborate across teams to find opportunities to improve user experiences; and design solutions that are data informed, feasible, and impactful.

I'm currently designing for public health at Primary.

More about me
Marvin

Making patient booking and telemental health appointments less intimidating

Collaborating with a small product team, I led 5 user research interviews to build understanding of patient needs, behaviors and pain points. I used that data to design updates across the  user journey, including design system improvements, for a more positive experience for patients seeking telemental health care.
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Primary.Health

Making grant management fast, easy, and beautiful

I worked closely with the client and our dev team to build a scaleable, easy-to-use grant management software in a tight timeframe. I led discovery efforts to better understand the domain space and target users, and stakeholder meetings to align on requirements and refine scope. I performed rapid usability sessions to validate ideas and launched a more streamlined experience that stands apart from traditional grant management.
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I performed 5 user interviews and 4 field studies that explored clinician behaviors and pain points. Using these insights, I collaborated with our product team to align on priorities and project scope. After designing and testing ideas, we launched an updated clinician platform that speeds up their day-to-day tasks.  
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