Hi, I'm Paula 🌻

I’m a product designer with 5+ years of experience designing complex products across consumer, expert, and operational workflows. I’ve worked in early-stage startups, as a first and only designer, and across health tech and public health, leading work from early research and product definition through launch.

My work spans health campaigns, communications, ordering, grant management, field operations, and education, with a focus on making complex journeys feel cohesive across channels, platforms, and teams. I partner closely with Product, Engineering, Clinical, Operations, Marketing, and Legal to connect competing requirements into experiences that are clear for users and scalable for the business.

More about me
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Color Health

Unifying patient communications

Patient communication at Color was spread across multiple tools, forcing care teams to piece together context and coordinate ownership manually. I led the design of a unified communications experience that brought message history, clinical context, triage, ownership, and follow-up into one place. The work made day-to-day coordination easier and created patterns that could be reused across other clinical workflows.
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Color Health

Understanding breast cancer risk

I led the design of a patient-facing breast cancer awareness experience, from campaign entry through personalized risk results and recommended next steps. The work involved untangling an incomplete clinical risk model, defining the full set of patient paths, shaping how sensitive risk information should be communicated, and creating a visual direction that connected the campaign to the product without making it feel like an ad.
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Independent side project

StoryTime

StoryTime helps young kids and caregivers make up stories together, then turns those stories into shareable AI-generated keepsakes. I owned the design, prompt system, AI guardrails, and working prototype in Cursor. After testing the MVP, I redesigned the experience around a quieter interface, a looser caregiver-led story flow, and a more adaptive prompt system that better matches how toddlers actually tell stories. AI is used in bounded ways to help select and personalize approved prompts, then generate a short keepsake summary and artwork from the recorded story.
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Sprinter Health

Streamlining clinical operations

As Sprinter Health’s first product designer, I redesigned a core workflow used to prepare and staff in-home visits. Clinical managers were piecing together appointment details across long records, spreadsheets, manual lab-code entry, and unclear assignment steps while also coordinating Sprinter availability and visit requirements. Through ride-alongs, workflow mapping, and usability testing, I helped bring that work into one clearer system, making it easier to review upcoming visits, coordinate schedules, and match the right Sprinter to each appointment with less manual effort.
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Primary.Health

Simplifying case management

Clinicians were managing cases across fragmented workflows, leading to delays, manual work, and limited visibility into case status. I led a redesign of the case management system, consolidating workflows into a single experience that made it easier to track, prioritize, and act on cases across clients. This reduced coordination overhead for care teams and created a more scalable foundation for managing growing case volume.
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Primary.Health

Modernizing grant management

Our client was managing grants through spreadsheets, manual data entry, and fragmented communication, making it difficult to track data and coordinate across teams. With no clearly defined product direction, I stepped into both design and product roles: defining requirements, shaping scope, and aligning stakeholders on a path forward. I led the end-to-end design and delivery of a new platform, working closely with stakeholders and a team of three engineers to launch a centralized, more reliable system in three months.
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Psatariano1@gmail.com
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